The designs of Laura Lou are based upon opposition and interpretation.
Austere, simple garments paired against schematic and layered surface designs.

Laura Lou is the project of Laura Williamson.  Her design objective is to combine casual with refined, flattering with simple, and playful with sophisticated.

She tends towards the classic, favoring pencil skirts, high waits and basic tees.
These classic silhouettes are differentiated from garments of the past with unique imagery and fabrics from Laura’s eclectic and varied inspiration conveyed through photographs, simple geometric or textural doodles, and painting.